So there I was, minding my own bidness, running a poopy little regional carrier out of Austin, Texas when, all of a sudden, barely three years into the round, I became the proud owner of a 15-billion-euro behemoth. Now, we've all been through this rant before: the realism freaks versus the gee-whiz instant billionaires. But correct me where I go off the track, er, flight path.
The admins want to maintain a, how can I put this delicately, INSANE revenue model for fear of scaring the horses. Fine and good, that's their right, it's their game. But here's the rub: they are pursuing a self-defeating strategy. The very blessing that they think they are bestowing upon the benighted beer-and-pretzellers is, in fact, a curse. Here's why: the game consists of two parts -- the expansion phase and the competition phase (the dreaded saturation that the pretzels detest). The early expansion is fun -- building an airline, adding routes and bases. It's easy -- and required if you want to win -- to build up a 100-plane, 300-route carrier in no time. But then the competition kicks in. And the pretzels become distraught because two things have occurred. Their 300% annual growth rate has been reduced to 20% and they've been forced to enter the Spreadsheet Olympics. And, yea verily, they become dyspeptic. And they bring their angst to the forum, bemoaning the $1 routes and the saturation and the 10-frequency maniacs -- all, by the way, manifestations of normal, if aggressive, free-market competition. Conditioned to the easy early profits, they rebel when the real game starts and their path to 500-Billion-EuroWorld is blocked. And so they complain and/or leave the game. So, I renew the call: stop the madness, you're killing them with kindness. The very blandishments you're tossing at them are driving them to distraction by making the second half of each round more tedious and difficult. Cut the revenue growth by two-thirds. By itself, this will rein in the frenzied early pace, reduce carpal-tunnel distress from the endless fare corrections by 80%, and reserve the bloodletting fare wars to the final years of the round.
For those of you gathering up torches and pitchforks, please answer this question first: if I'm wrong, how do you explain why so many airlines drop out of each round after two years?