OrangeAir Board of Directors proposes new House Style - Shareholders invited to voice their opinionIssued 08/13/2011 11:50 GMT by OAR External Relations Office. For more information, please contact our ERO.====================================
AMSTERDAM SCHIPHOL - Yesterday, the OrangeAir Board of Directors, on OrangeAir's yearly shareholders meeting, has made a proposition for a new house style to replace the current 'Heart for the World' style. The new style had been designed in secret, with only several employees of OrangeAir aware of the process. The OrangeAir Board has asked all shareholders to comment on the new design proposal.The new design, which is labelled as the 'Circular World' House Style, has been designed by a big Dutch design company which specializes in modern-looking but professional house styles. As expressed by OrangeAir Chairman Mr. Orange, "the new house style expresses our wish to connect people all around the world. No matter how far away they are from our main hubs in The Netherlands, they are always connected to every other part of the world via OrangeAir itself and our future partner airlines."
The house style for International Aircraft Financing, the brokerage branch of OrangeAir, has not been adapted, as the board felt it did not need much updating to stay in touch with the feel of the company. "We felt the old IAF logo did a good job in expressing what we think our brokerage branch is all about: high-quality service by professionals who know what the airline industry is all about, and all that for a reasonable price," said Mr. Orange.
In a surprise move, the board also mentioned their wish to re-instate the old Regent Alliance, originally founded with Imperial Airways. "The Regent Alliance had a reputation for gathering the best airlines around the world, making for a great alliance that offered quality, a huge route network, great member cooperation and, if I may say so, possibly the best group feeling we've ever seen compared to other alliances. If we ever get the chance, we will definitely bring it back," said the OrangeAir Operations Director when asked if any specific alliances were being considered as future partners.
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Editors Note: Enclosed you will find the new design prospects available for publication.
New logo proposal:
Old logo for comparison:
Proposed livery on Boeing 747-400 (PH-OLE):
Poll