Airline Mogul => Suggestions => [=] Suggestions => Topic started by: jetblue57 on June 05, 2009, 01:57:40 am
Title: [=] Advertisement / Airline Image
Post by: jetblue57 on June 05, 2009, 01:57:40 am
How do you get passengers without advertising I think we should have a choice of what kind of addvertising we want here some examples TV 1200000 per mounth Events like concerts sports ext... 1000000 per use Bill boards 600000 per mounth
Edited by StephenM 18/06/09 - Fixed typo in thread title
Title: Re: Aevertisment
Post by: pseudoswede on June 05, 2009, 03:13:00 am
They fly with the airline(s) with the lowest fares.
Title: Re: Aevertisment
Post by: iranair777 on June 05, 2009, 10:50:43 am
advertsing will never be implemented as AM's virtual people dont have logic other than to fly the cheapest airline. thus locked.
Title: Re: Aevertisment
Post by: dktc on June 06, 2009, 08:17:06 am
Advertising will be a feature down the road, when product differentiation is introduced into AM.
Multi-class is on our to-do list, and some features being considered in that direction including cabin customization. Assigning a image value to an airline is also a potential feature in the future, and if that is introduced, we would need to have means of advertisements. This is quite a long way in the future though.
Title: Re: Aevertisment
Post by: iranair777 on June 06, 2009, 01:51:55 pm
Advertising will be a feature down the road, when product differentiation is introduced into AM.
how will that work??
Title: Re: Aevertisment
Post by: dktc on June 06, 2009, 02:01:41 pm
Different cabin class / set-up / amenities... etc.
Title: Re: Aevertisment
Post by: CHR on June 06, 2009, 02:05:25 pm
I suppose, just as nice seats will get you higher fares, a high advertising budget will get you higher fares.
Would advertising be simply allocating money or would it involve more control - such as a campaign targeted at a certain city/country/region or targeting a particular demographic. Also, how random would it be - really successful advertising campaigns are usually just because an advertising company simply came up with a really good idea (which is not at all guaranteed). If there is no randomness to it, advertising may become something which everyone/no one does - either advertising will repay itself many times over (therefore everyone does it), or advertising will be useless (therefore no one does it).
While things like seat size and meal cost are quite obvious in how they affect demand, I should think advertising would pose many more problems. While advertising is an important part of any industry, if implemented incorrectly, it would considerably reduce realism, rather than increasing it.
Title: Re: Aevertisment
Post by: dktc on June 06, 2009, 02:11:46 pm
Agree. This is just something that is we think could be done. We don't have any details yet since there is quite a long way to go before it will be implemented.
Title: Re: Advertisment
Post by: jetblue57 on June 19, 2009, 03:02:47 am